Entrepreneurship: Necessity Mother of Invention

March 2008

It is said that “necessity is the mother of invention.” In Nick Dungy’s case, necessity gave birth to a 4-H entrepreneurship opportunity. Nick suffers from various allergies, as well as asthma, and has negative reactions to many types of store-bought soap. Nick and his mother turned to the Internet for help and, after thorough research, found a way to make a moisturizing glycerin soap at home. Nick figured other people might like to have a non-irritating soap alternative, so he looked into selling his product.

Nick presented his product as a working demonstration at the 2007 Jackson County Fair. Nick was selected to participate in the Missouri State Fair. Before traveling to Sedalia, Nick read about the inaugural 4-H Show Me 4-H Wares at the State Fair display in his county newsletter. Seeing it as another opportunity, Nick registered and became one of the original participants in the program.  Show Me 4-H Wares is designed to give young entrepreneurs a marketplace at the State Fair.

Nick continues to expand his business goals. He intends to research ways to incorporate non-irritating natural fragrances, such as shea butter and aloe vera, into his soap. He wants to begin an advertising campaign by distributing posters at area businesses. Additionally, he plans to extend his business using MySpace or a similar host site. Interested customers may order soap by emailing Nick at CrystalClovers4h@gmail.com.

Nick has participated in variety of 4-H projects over his five years of membership, with an eye on becoming a photojournalist for the Department of Conservation. Nick’s mother has helped him with researching and testing soap and with making the product. His stepfather has assisted with computer work by setting up a business email account and will be helping Nick create a website for placing orders. Nick credits 4-H for helping him develop oral and written communication skills, which are important traits for entrepreneurs.

Do you know a 4-H young entrepreneur?  Send profile ideas to Adam Loftin, 4-H Center for Youth Development, at 573/884-7929 or acl7f4@mizzou.edu.